Market LAB Menu
Market LAB Menu
The GearLAB system offers a powerful and user-friendly tool to help you gain insights into e-commerce activities and learn from competitors. This, in turn, enables you to enhance your own e-commerce business by choosing the most effective ads, products, or targeting strategies based on data-driven facts.
For now, Facebook Ads tracking is enabled in GearLAB Systems.
Which Products are selected for tracking#
Some figures to understand:
As of 2025, over 10 million advertisers are actively running campaigns across Facebook and other Meta platforms
Metric | Estimate |
|---|---|
Active Advertisers | 8–10 million across Meta platforms |
Ads Watched per User (weekly) | ~70 ads (historical user exposure) |
Displaying all ads without any filtering would be more confusing than beneficial for GearLAB users.
To address this, GearLAB data engineers are continuously working to add new products suggested by users for tracking. This ensures that the tracked products are specifically requested by the users, making Market LAB's content closely aligned with their needs and avoiding the distractions of an unfiltered scan.
Market Products#
This feature allows you to track Meta ads at the product level. A single product can be promoted through numerous ads, sometimes reaching thousands. GearLAB efficiently gathers all ads associated with a specific product, providing additional insights such as charts.
Market Products Page
Glid
This is the unique identifier of the Product. it is created by GearLAB systems internally.
Name original
This is the name of the product that originally appeared in the advertisement in the specific language of the ad.
Click this cell to open a new page displaying all individual ads related to this product (more details provided in a specific section below).
Name English
This is the automated English translation of the Ad's original name.
Page Name
This is the name of the page this ad refers to. The page may include other products besides the one featured in this ad.
Product Link
This is the link to the online shop that this ad connects to. This opens a new tab on your browser.
Total Reach
This represents the count of ad impressions for an individual user, essentially functioning as the ad impression value but specific to distinct users.
Evo 1 day
This represents the most recent change in the ad's reach value during the final day of tracking. Read more.
Evo 3 days
This shows the recent change in the product's ads reach value over the past three days. Read more.
Start Date
The starting point of the product's ads shows as being scanned. Please note that the ad should have been activated earlier, but it was not tracked by GearLAB at that time.
Stop Date
The last date of reach for this product's ads indicates when any ad was no longer aired. If an active ad exists, this date is the current date.
Σ Active Days
This represents the number of days between the start date and the stop date, specifically referring to the number of airing days.
Activity
indicate wether the ad is still active or not, based on reach data of individual ads on the given product.
the status could be one of following:
activity | comment |
|---|---|
Active | Active (recent update): The instance is active, recently updated, and the value is accurate. |
Active (mute...) | Active but temporarily mute (2–3 days): |
Active approx | Active (no data for target date): |
Offline | Offline (mute for more than 3 days): |
Unknown | Insufficient data: |
No Data... | Unexpected condition: |
Charts
Clicking this will open a pop-up displaying the product's reach chart, compiling the total from all individual ads used to promote the product.
Product Reach Chart
Market Product Detail Page#
When you click on the Name Original of a specific product then this page shows up providing details on each individual ad related to this product.
Market Product's ads detail
glid
Unique ID of this ad (provided by Facebook)
Countries
Countries where this ad is being aired. Click on it to open e drop down list showing these countries clearly.
Shop Link
The link provided in the ad to access the shop page.
Ad Library
Click this to open the Facebook ad library data providing some interesting data about this specific ad.
Facebook Ad Library
Total Reaches
Total reaches of this specific ad.
Evo 1 day
This represents the most recent change in the ad's reach value during the final day of tracking. Read more.
Evo 3 days
This shows the recent change in the ad's reach value over the past three days. Read more.
Start Date
The starting point of the ad shows as being scanned. Please note that the ad should have been activated earlier, but it was not tracked by GearLAB at that time.
Stop Date
The last date of reach for this ad indicate when it was no longer aired. For an active ad, this date is the current date.
Σ Active Days
This represents the number of days between the start date and the stop date, specifically referring to the number of airing days.
Activity
activity | comment |
|---|---|
Active | Active (recent update): The instance is active, recently updated, and the value is accurate. |
Active (mute...) | Active but temporarily mute (2–3 days): |
Active approx | Active (no data for target date): |
Offline | Offline (mute for more than 3 days): |
Unknown | Insufficient data: |
No Data... | Unexpected condition: |
Charts
Clicking this will open a pop-up displaying the ad's reach chart.
Ad Reach Chart
Pages#
This is about a Facebook page where one or more products are promoted. The page name is specified in the Market Product feature mentioned above. Using this feature, you can start with a page name and browse through the page to find a list of products specific to that page. From the Market Product, you can view all ads related to a product, as well as previous Market Product and Market Product detail pages.
Market Page
Glid
this is the unique ID of the page provided by Facebook
Page Name
The Page Name from Facebook
Total Reach
total reach to all products of this page
Ad library link
Link to the Facebook Pazge
Evo 1 Day
This represents the most recent change in the reach value of all products during the final day of tracking. Read more.
Evo3 Days
This highlights the recent changes in all product performances over the past three days. Read more.
Activity
activity | comment |
|---|---|
Active | Active (recent update): The instance is active, recently updated, and the value is accurate. |
Active (mute...) | Active but temporarily mute (2–3 days): |
Active approx | Active (no data for target date): |
Offline | Offline (mute for more than 3 days): |
Unknown | Insufficient data: |
No Data... | Unexpected condition: |
Product Count
Count of products on this page
Start Date
The starting point of the products ad as being scanned. Please note that the ad should have been activated earlier, but it was not tracked by GearLAB at that time.
Stop Date
The last date of reach for this page indicate when it was no longer aired. For an active page, this date is the current date.
Σ Active Days
This represents the number of days between the start date and the stop date, specifically referring to the number of airing days.
Charts
cumulative chart of all reaches of all products of this page
Page Reach Chart